Concept: Hacking dictionaries to update the meaning of marriage.

Result: AUGUST 23, 2013: “Oxford Dictionary Will Change Definition Of ‘Marriage’ To Include Gay Couples” (Buzzfeed News)

• Huffington Post "And we can finally call gay marriage what it should be called: Marriage"

• Yahoo News "Helping us advance equality"

• ABC News "Dictionary hackers update meaning of marriage"

• Mashable "Hey Dictionaries, It's time to get an update"

• Fast Company "Hacking The World's Dictionaries To Change The Definition Of Marriage"

• MSNBC "Redefining marriage — literally"

• PSFK "Guerrilla Editors Hack Dictionaries"

• Jezebel "This is some Robin Hood shit"

Role:
• Concept
• Creative Development
• Film Production
• Impact

Credit:
Ivan Cash, Nick Cade, Valeri Schwartz, & Pedro Sampaio