Hatch: Doomscroll Report
Overview: Hatch partnered with Cash Studios to conceptualize, produce, and launch an interview series around doomscrolling and sleep habits from a unique perspective: in bed. Creating 4 films in total, the campaign features conversations around algorithms, relationships, dreams, sleep issues, and how we cope.
Result: Featured on AdAge.
Role:
• Concept Development
• Creative Direction
• Film Direction
• Production
Doomscroll Report: Annmarie
Doomscroll Report: Alana and Michael
Doomscroll Report: Kwame
Doomscroll Report: Tori
CREDIT
Creative Studio: Cash Studios
Director: Ivan Cash
Supervising Producer: Yevgeniya Kats
Line Producer: Joey Vaughan
1st AD: Hans Augustave
Production Manager: Baba Kane
Scripty / Assoc. Director: Bradley Tangonan
DP: Soren Nielsen
Camera Operator: Alex Peterson
1st AC: Mo Shane
DIT: Aymann Ismail
Gaffer: Alexa Harris Hiramitsu
Key Grip: Paul Alban
Swing: Akil Jones
Sound Mixer: Laura Cunningham
Wardrobe Stylist: Matsy Stinson
HMU: Tiffany Rodriguez
Production Designer: Gaby Lo
Art Director: Andrew Behm
Set Dresser: Eric Dimarco
Art Coordinator: Carol Kim
Art PAs: Rene Webber, Abel Ngala, Luke Polihrom, Russell Katz
PAs: Piper Werle, Carl Dessources, Brent Ofosu
Post House: Lucky Day
Editor: Kel Embry
Assistant Editor: Cylie Lagao
Post Producer: Jen Milano
CLIENT
Executive Creative Director: Rinee Shah
Creative Director: Kendra Eash
Head of Production: Mindy Monez
Featuring
Alana Donato & Michael Kaurene
Annemarie Gajdos
Kwame Robinson
Tori Wong