Substack: Originals
Campaign Overview: Substack partnered with Cash Studios to conceptualize, produce, and launch their first-ever video series, Substack Originals. Creating 280 films in total, the campaign features some of the most distinguished creators on the platform, including Amber Tamblyn, Alison Roman, and Yancey Strickler.
Role:
• Concept Development
• Creative Direction
• Film Direction
• Production & Post Production
FORMATS
GETTING TO KNOW
A candid portrait series featuring creators’ unique thoughts, feelings, & perspectives.
HAIKU IN 60 SECONDS
A universal prompt with an unreasonable amount of time, we watch as creatives struggle (and triumph) working through an expedited creative process.
LIP SERVICE
Celebrating the written word through creators reading passages they’ve written and chosen, just for us.
RAPID FIRE
Uninhibited, gut reactions to a range of questions we’re all yearning to know the answers to. Candor meets spontaneity.
SELECT FILMS
CREDIT
Creative Studio: Cash Studios
Creative Director & Director: Ivan Cash
Co-Director & Lead Editor: Julienne Jones
Executive Producer: Lavinia Jones Wright
Producer: Justine Sweetman
Creative Assistant: Kalil Greenberg
Director Of Photography: Peter Pascucci
1st AC: Claribel Tejeda and Gianna Llewellyn
Gaffer: Alexander Petersen
Key Grip: Roberto De Cecco
Camera Operator: Alexander Petersen
HMU: Amy Klewitz, Taisha Paquiot, and Liv Swenson
Production Assistants: Kendall Joseph, Frances Li, and Daniel De Cranie-Pierre
LOC Sound Mixer: Matteo Liberatore
Senior Editors: Bradley Tanogan and Lindsey Nadolski
Junior Editor: John Clouse, Adiana Rivera, Shaye James, and Kyle Kosaki
Designer: Anita Chen
Senior Designer & VFX: Zipeng Zhu
Design Intern: Yubin Won
Post Production Supervisor: Sam Reiss
Music Courtesy of Marmoset Music, Extreme Music, and Justin Craig
Client
Client: Substack
Co-Founder: Chris Best
Co-Founder: Hamish McKenzie
Chief Operating Officer: Fiona Monga
Head Of Design: Mills Baker
Head Of Communication: Helen Tobin
Head Of Partnerships: Hanne Winarsky
Managing Editor: Hannah Ray
Social Strategist: Ashley Armstrong
FEATURING
Mitzi Akaha
Abena Anim-Somuah
Christene Barberich
Alex Berenson
Sari Botton
John Paul Bramer
Charlotte Clymer
Clare De Boer
Freddie deBoer
Edwin Dorsey
Jessica Elefante
Hunter Harris
Jalil Johnson
Richard Johnson
Nneka Julia
Anne Kadet
Jay Kuo
Eunhee Kwon
Kate Lindsay
Ryan McBeth
P.E. Moskowitz
Jacqueline Nesi
Emilia Petrarca
Alison Roman
Ankit Shah
Jesse Paris Smith
David Spinks
Yancey Strickler
Amber Tamblyn
Magdalene Taylor
Lee Tilghman