IRL GLASSES: LAUNCH CAMPAIGN
Concept: IRL Glasses block screens. In just 30 days, the Kickstarter raised 5x its original goal ($140k) from over 2,000 backers, was covered by Wired, Vice, FastCo, & BBC, graced the front page of Reddit, and was #1 Product on Product Hunt.
Result:
Featured in Wired, Vice, BBC, Vox, World Economic Forum, Front page of Reddit, Fast Company 2019 World Changing Ideas Finalist, and more.
Role:
• Creative Development
• Creative Direction
• Film Production
• Film Direction
• Graphic Design
• Copywriting
• Impact